Global Marketing and the Digital Revolution Research Paper

Global Marketing and the Digital Revolution - explore Paper Exampleline, the development of the paperless society and the increasing influence of electronic money transfer, the innovation in mobile apps and internet enabled mobile phones, the development of electronic data exchange (EDE) and the increasing development of kindly media represents some of the developments arising out of the digital revolution.The advent of the internet and its related neighborly media networks has significantly affected and influenced the invention of marketing and the specific roles of marketing professionals (Jurras, 2012). Social media networks such as Facebook, instagram, pinterest and twitter are forever transforming the ornament of the marketing function and how consumers interact with each other, products and organizations. Jurras argues that with many consumers having online presence and finding it increasingly convenient and untroubled to engage in online purchases and payments, only firm s with an effective tender media strategy will achieve a stinging edge in the highly competitive global industry.Social media networks represent an online community of customers with shared attributes, characteristics and interests. These social media sites employ virtual and internet accessible technologies such as smart phones and tablets to facilitate real age interaction and connectivity of online consumers. The customers share their thoughts, experiences with products and organizations, their perceptions regarding the ability of certain products to meet their needs and preferences, and their likes and dislikes about particular brands (Field, 2013). Astute social marketers are increasingly recognizing the importance of social media sites, especially instagram, to interact with the online consumers, develop and enhance brand awareness, and employ their market communication strategies and campaigns.Field (2013) observes that small and local businesses are no longer disadvantag ed in regards to size and financial capital because they do not need to be