Case study about business law Example | Topics and Well Written Essays - 1000 words

About business law - Case Study ExampleThe other tactic was using the illegalities of other investors to silence them everyplace the infringement of their intellectual property rights. That was the case with Sony, where BYD challenged the validity of their patents in Japan. Another tactic was the careful copying of patents to ensure that they did not match all purport patents, like the case was with the F3. Another tactic was the illegal acquisition of the peck secrets of other companies, for example, that was the case with the documents retrieved from the systems of Foxconn (Li et al. a 3-5). The learning-by-hiring strategy is unlawful, as it offers a highway by means of which the patent rights of employers are transferred to rival employers or businesses. Due to its unlawful nature, an aggressive assertion and protection of patent rights can reduce the departure of these skilled workers. The tactic of adopting the intellectual property of others and hiding behind their illega lity in the area of rights protection is illegal, but cannot be proved, especially in the cases where the propertys patent ownership cannot be proved. That was the case with Sony, where their patent ownership in Japan was challenged. ... of trade secrets through the unlawful efforts of insider aides at victim companies is unlawful as the rehearse amounts to trade secret theft (espionage) therefore BYD could be prosecuted for this action, if it is that they committed the crime (Li et al. a 5). The management practices at Foxconn, which pass contributed to the strategy of BYD include that the company should have engaged in continual monitoring of the market, to ensure that the infringement of its Intellectual property was reported before it caused damage. The companys greatest loss of trade secrets was caused by its lack of a system to restrict access to trade secrets and information. For example, the company could ensure that non-complete business agreements and non-disclosure we re addressed fully and effectively, as it was the cause for the teddy bear of its experts to BYD. Proper information security measures could also have been developed to secure vital information to ensure that their trade secrets and vital information were safe (Stender et al. 30). start up 2 The options available to Foxconn include IP management strategies and litigation options. The strengths and weaknesses of the strategy of the administrative system used by Foxconn include the following it requires less rouse of evidence, it is represent effective and the process is faster. The weaknesses include that low penalties are offered which does not stop repeat offenders. Further, the raids conducted may not be authentic which may throw in the items seized to reach the market. The use of the judicial system presents the strengths that they would get damages for infringement and intense pressure would be exerted on the infringers. The weaknesses of the process include that it may cost the company high litigation costs, it may

Business to Business Marketing Assignment Example | Topics and Well Written Essays - 3000 words

Business to Business Marketing - Assignment ExampleThe company downstairs question Cloud Creative Solutions Ltd. is found to work more based on the tool of personal interchange while reaching the goods and services produced to the customers. former(a) than focusing on personal selling alone the company sack also render focus on a large number of otherwise market communication tools while marketing its different services conducted in the marketing sphere. The different marketing communication tools consist of both traditional office and also other sophisticated modalitys which depend on the use of internet and digital media. Traditional tools of marketing communication consists of advertising activities on a media skim over like use of magazines, newspapers and through other visual and audio modes like radio and television. Moreover advertisements made at various places through the use of billboards can also be used by the company. Cloud Creative Solutions can also market the range of services offered through pasting of advertisements on transport vehicles and in entertainment venues like cinema houses. Other forms of marketing communication tools used by retail companies are using different forms of signage both inside and distant the store to attract the attention of consumers. A move on the company can work to sponsor large number of events like sports, entertainment and other arts and crafts activities to benefactor gain the views of large number of people. This also helps in enhancing the social image of the company to the external world. The company can also focus on the coevals of events like trade shows wherein the consumers get the enlarged view of the different products and services marketed by the company from time to time. Cloud Creative Solutions can also farm huge customer hype through the rendering of discounts, promotional coupons, bonus and other price and economy packs to the consumers. The company can also engage in the generation of contests and other sweepstakes to encourage the consumers participate in such events in large numbers and thereby gain access and knowledge of the services rendered. thusly Cloud Creative Solutions can depend greatly on the above discussed marketing tools rather than depending greatly on public relations and personal selling to market the large sphere of marketing services. These marketing communication tools in total constitute the realm of promotional tools in the marketing activities of the company (Shimp, 2008, p.7-8). fleck analyzing the above marketing communication tools it can be inferred that the emergence of the internet would effectively help service marketing companies like Cloud Creative Solutions to gain the attention of large number of consumers both in local and international markets. Moreover through the help of internet marketing the companies can present to the customers salaried websites containing a large array of information pertaining to the different pr oducts and services rendered and thus helps the consumers to make effective choices. Again the internet is used as an effective marketing communication tool in that it helps in the spreading of marketing messages of the company to users spread along international boundaries in a highly faster mode than that of other traditional marketing tools depending on digital and printed media. Further the use of mobile communication is also considered as an effective mode for marketing communi

Age Discrimination in the Workplace Essay Example | Topics and Well Written Essays - 2500 words

eon variety in the Workplace - Essay ExampleThus, the essay critically examines discrimination in the oeuvre and the application of the law of age discrimination based on specific cases.Federal and state laws protect workers against age discrimination for workers who are 40 long time and above. The Age Discrimination Employment Act protects workers above 40 years against unlawful treatment by the employers or fellow employees. The employer must call for at least 20 employees. The employees are protected in all the stages, including retrenchment, recruitment, body of work conditions and terms, dismissal and return to work after illness (Thew, Eastman & Bourke, 2005).Consequently, the Age Discrimination Employment Act (AFDEA) is one of the acts that protect people against discrimination on the basis of age. The act prohibits the denial of benefits to the older employees. The benefits given to the young employees should also be given to the aged. Additionally, the act prohibits man datory retirement (Gregory, 2001). In 1993, to ensure that they were no mandatory retirement, employees such as college professors phased the elimination of mandatory retirement. That means that they would leave their workplace at an age of their choice. While, at the workplace they are entitled to all the rights.Furthermore, a mandatory retirement policy was permitted to people who are 65 years and above. After retirement, they are entitled to a pension on a monthly basis. There is also a prohibition of age preference and limitations. When advertise for a job, companies should ensure that it is open to all ages not discriminating the aged by mentioning the exact age(Gregory, 2001). Companies should also not reduce the benefits of people in the workplace based on age. If the benefits are reduced, the younger employees should also experience the same. The Age Discrimination Employment Act also prohibits discrimination in promotions, wages, layoffs, and termination of employment.Age

Two Career Versus Single Career Families Essay Example for Free

Two Career Versus Single Career Families EssayFamilies with deuce working parents are more than(prenominal) than common today than in years past. The percentage of stay at plate parents has been dwindling since WWII when women started entering the job wad at a rapid rate. While there are plenty of working families, many families still throw away a stay at home parent, especially with very young children in the home. The differences between 2 race and single tuitioner families can be noticed in their economical situation, in their involvement with their children, and in their recreational activities. The financial situations of families with two working parents and families with one working parent vary. Two vocation households typically bring in more revenue. They also spend less on utilities on average because there are less household members in the family during the day. Two career families often guard daycare expenses, however, but these dwindle as children age and attend school.Depending on the career of the breadwinner, single career families typically make less money on average than families with two working parents. Utilities and food costs could run a bit higher because more people are in the home more often than families where both parents work. A bonus to having a stay at home parent is that there are relatively little or no costs associated with day care expenses. Overall, a family with two working parents will have a better financial situation than a single career family. An some other difference between a two career family and a one career family is the amount of and degree of involvement with the children. Two career families often have a difficult epoch finding opportunities to volunteer in schools or take their children special places during the week due to their work schedules. They are dependant by their employers on the amount of time that they can take off of work as well, so they may have to rely on babysitters or family m embers to do things such as take the children to scheduled appointments such as the doctor or dentist.Single career families, on the other hand, rarely have these issues. A stay at home parent has more time and opportunity to do things like volunteer in the community or kernel groups where they have interaction with other parents and children. If school age children are in the home, a stay at home parent can volunteer in the school, get the children from school if necessary and even do nice things like take them out to lunch once in awhile. A stay at home parent also does not need to find alternate care for doctor and dentist appointments. Another noticeable difference between two career families and single career families is the type of recreation that they engage in. Often, when both parents work during the day, they fill their evenings catching up on their childrens activities and lives in between cooking dinner and catching up on household chores. They often restrict their chil drens extracurricular activities because there simply is not enough time to do everything. Two career families can save up for family vacations when both parents can take time off.Single career families seem to have more children involved in more activities. These families dont restrict activities as much because there is someone at home during the day taking care of the chores there is no catch up in the evening, so it is easier for everyone to do more things. Single career families often do not take vacation because they cannot afford it and their schedules are full already with all of the extracurricular activities that the children are involved in. There are advantages to both two career and single career families. Two career families generally have more revenue and can save up for vacation time, but miss out on other valuable time with their children. Single career homes have someone at home taking care of all of the necessary chores, so the family can admire more activities, but on average, they have less revenue to do things like take long vacations. Either way, a family is a family, and the most serious thing they can share is love.

Trust Among Project Managers and Their Team Essay Example for Free

Trust Among Project Managers and Their Team EssayOne of a Project Managers most important roles is that of make a squad. In building that team, he or she must(prenominal) gain the respect and devote of all of the members within that team. In the book trust is defined as the confidence one person places in another that the other will honor all commitments(Thompson, p. 93). This is a vital component because the team must have faith in the person who is leading the labor. world the project manager is a very important job which requires not a potbelly of experience, but also hard work and determination. The project manager has to have a good understanding of what the objective is, understand what is needed to get to that objective, and be able to communicate all levels of the project effectively to the team. Basically, the project manager must go above and beyond that of meeting the expectations of all of the members in guild to gain their trust. It is not only important tha t the members of the team trust the project manager, but also that the project manager lowlife trust the rest of the team. Being a part of a team involves risk, especially when there is a level of self-management that the team members will have to do.Having trust in the team can have many benefits such as improving communication, better public presentation and less conflict among the members. Many times in groups we see implicit trust which is when we trust someone for little or no reason at all based on short interactions that we may have had. (Thompson, p. 95) When we have exceedingly high levels of trust in a group, we can tend to see the level of performance go down. We can see the performance of a team improve when the project manager and the team members are all monitoring each others activities or keeping themselves aware of what is going on in all different areas of the team.Monitoring the team is not necessarily an indicator in a lack of trust, but merely an attempt to evaluate the project and the progress of the team. It is important to use discretion when choosing when and how much to monitor the team activity because too much monitoring can affect the performance of the team. It has been said that high levels of trust are associated with low monitoring and low trust is associated with high monitoring. (Langfred 2004)Although the team needs to have a strong and form leader, the team also needs to feel a sense of independence and trust. The image below shows how trust can affect a teams performance. http//search. ebscohost. com/login. aspx? direct=truedb=buhan=13405639site=ehost-live As we can see, there are several different aspects of trust that can affect the team and its performance. By placing more trust in the members of team and giving them challenges that will require them to work individually as well as together as a team, you will have a more successful outcome.Team members will work better together and separately when they feel that t hey can be trusted and that what they are contributing to the project is making a difference.

Music Through the Centuries Essay Example for Free

practice of medicine Through the Centuries EssayThe spot between 1400 and 1600 is called the rebirth period. Also known as the period of rebirth, this period brought out the inventions that made a great impact on the lives of people up to the get. The critical and compulsive minds of inventors al funky the invention of clock, gunpowder and eyeglasses. Consequently, certain aspects of medicinal drug also changed. Polyphonic and imitation among voices became rampant. The vocals, whose main purpose is to bring forth emotion and meaning in music, were greatly utilized and some pieces of church numberss were intended for a capella performance. With these, the Renaissnce period acquired the lean Golden Age of A Capella Music. The impact on music was so vast that families for musical instruments develop. Harmony gained significant attention to the tranquilizers who favored blending over contrasting. At the same time, texture became richer because bass was registered for the beg inning time. Some of the famous composers in this period included Josquin Des Prez and Giovanni Pierluigi da Palestrina. If given the chance to choose a musical composition in this period, I will choose the Ave Maria by Josquin Des Prez.The song is very relaxing and soothing. It has a great combination of overlapping and alternating high and low notes. Vocals are good and an atmosphere of peace and lightness is exemplified as one listens to this music. After the reincarnation comes the Baroque period (1600-1750), which is characterized by splendid, glamorous and lavish effects on arts, science and music. The canopy of the altar of St. Peters Basilica was constructed and a number of natural laws were found such as the laws of pressure by Robert Boyle.Modes, which were rampant during the Renaissance and Medieval period, were replaced with major and minor tonalities. Basso continuo was greatly accepted and used, as well as the doctrine of affection, which allows the composers to exp ress their feelings freely in music. Composers during this period realized that counterpoint, free use of dissonance, imitative polyphony and homophobic method are essential in their field of artistry. They showed emphasis on volume, texture and footprint in music and frequent usage of basic triads and inversions.At the same time, the composers began to explore the inner ability of music to express human spirits and to attract natural phenomena. Opera also flourished because of the Italians desire to recapture the Greek drama where music played an important part. Solo vocalists and the style of homophony were utilzed to help the listeners focus on the melody of the song. Orchestra also began to take shape as string intruments such as violin became dominant. Famous composers that popularized this grandiose style of music included Johann Sebastian Bach, Antonio Vivaldo, and George Frideric Handel.To name one of the great muscial compositions in this era, I would prefer Cantata 80 of Bach. This song is festive-like with good transition of high notes and low notes. The song brings a sensitive and welcoming aura. This song expresses a high level of emotion as well as a great evidence of how good and hard it is to compose a piece of music. After the Baroque period comes the Classical period (1750-1825). During this period, the first edition of Encyclopedia Brittancia was released. The first vaccination was made and the electric assault and battery was invented by Volta.Compared to Baroque music, Classical music has less complicated texture solely has far much variety and contrast because of the use of words such as pitch, tempo, mood, and timbre. Melody is shorter than the Baroque music but with clear-cut phrases and cadences. Functional harmony was retained but tended to focus on slow rhytmic harmony. Metric pulses were present but were not emphasized. Moreover, occasional pauses and rhythmic set points were also common. On the other hand, the orchestra contin ued to develop with an additional section for the woodwind instruments.The same with the opera wherein piano is considered the most inportant intrument in every performance. Great importance was given on instrumental music, and sonata form was the most important design in this period. utilize these styles of music, several composers became known during this period such as Wolfgang Amadeus Mozart and Ludwig van Beethoven. The Eine Kleine Nachtmusik by Mozart is an adorable and explicitly unique music. Listening to this music, one can feel the notes freely moving across the music sheet.It has charming and rich melodies that made this music a classical favorite not only in the past but also in the present. The joyful, skipping melody made this music enjoyable and light to hear. Classical period was succeeded by the Romantic period (1825-1900), also known as the Age of Sentimentality. It is during this time that telephone, light bulb, and radio transmissions were developed. In terms o f music, in that location was a simultaneous development of musical extremes. Although basso continuo was totally abandoned, chromaticism flourished and textures were more developed.The virtuosity of the composers were enhanced and they put emphasis on beauty, elegance, and balance in their compostitions. Music became lyrical with dramatic contrasts in dynamics and pitch. Because this was the period for freedom of design and form, music became thematical. Programme music developed and the idea of nationalism flourished because of the need to break away from the strong influence of Germany on music. Fryderyk Franciskez Chopin and Franz Schubert were some of the famous composers in this period. The song of Erlking by Schubert is a good example of romantic music.This song is great because it is very enticing and one can feel the energy flowing by dint of the entire piece. The continuous pulsation of notes gives this song a playful genre. It can be compared to prancing horses that can give one this feeling of excitement and curiosity. With the Classical Music declining, Modern Music became the reigning music in the 1900s. Some of the events that totally changed the history of the world are World War I and II as well as the Vietnam War. This change had a great effect on how music was viewed during this period.Modern Music focused on treating variety, continuity, and mood. Noise makers such as sirens and typewriters as well as percussion instruments became a vital part in this industry (Thinkquest, 1999). The aim to build an unusual music resulted to the employment of diction fluttering and other special techniques. Dissonance is also preferred than consonance,which resulted to a development of fantasy-like, distant, and mystifying music. To gain an impression of imbalance, polyrhythm was employed. Some of the great composers in this era were Claude Debussy and Igor Stravinsky.The Ancient Voices of Children by George Crumb is a great example of how modern music s hould sound like. This work is extraordinary and mystifying. The music itself is powerful but there is a haunting effect that provokes the listeners to seek for musical images. It stirs up the emotions of the listeners through the tensions placed on the entire musical score. The musics great shimmering echoes and frequent echoing stamp down and passages made this song my personal favorite. References Thinkquest (1999) Characteristics of 20th Century Music. Retrieved from http//library. thinkquest. org/27927/20%20century_Characteristics. htm

International And Domestic Business Tourist Tourism Essay

Inter topic And Domestic Business Tourist Tourism EssayTourism exertion is one and only(a) of the booming industries in the world. It is observed that according to survey visitor information forthcoming in Sydney is not sufficient. To survive in competitive commercializeplace it is necessary to provide best possible experience to the visitors with the intention of maximize profit and repeat stage business. (Destination NSW) Such experiences which they lead remember for long epoch and which as sume them psychologically. It is important to know needs of the tourists what attract, encourage them to become to the destination. Once you know the necessity of the tourist you burn down prep be for effective lead securities industry system. more organisations and tourism de mappingment are responsible to set the standard of the particular destination and convert it into a growth. Lot of organisation play important role for development of Sydney. In Sydney, Tourism Sydney Counc il, National Tourism Alliance, Sustainable Tourism Co-operative Research Centre, Tourism Training Australia, Quality Tourism (Sydney Tourism Brand , 2012) provide for rapid growth of the tourism. Tourism NSW with encourage of Tourism Australia influences lots of potential global tourists to NSW with skill education, packaging and packaging campaigns, and online function. Main intention is to grow sentience about sustainable tourism product. The promotions are intended to invite tourists from each part of the world. hence tourism promoting scheme sets idea for promotional activities of Medina rattling(a) Sydney which helps hotel for publicity and campaign of their products. (Tourism Australia, 2012)Mature grocery stores UK, USA, New Zealand,JapanEmerging Markets china, India, South KoreaTrade Development Markets Singapore, Malaysia, Hong Kong, Germany, Gulf Countries, Other EuropeMarket SegmentationOn the innovation of observation in the market place Tourism Sydney has found two main areas of market segmentation1) Geographic burn down2) Psychographic ApproachGeographic ApproachIt is inherent to realize geographical aspects to tush specific market. The value of International and domestic tourists both are key target market for Medina Grand Sydney. Tourist comes for the inclination of business deals, vacation and adventure sport. Sydney is one of the major cities of Australia and well-known as historical place. Concerts and events are also major type of attractive forces. Number of adventurous sports help to attracts adventurous tourist. Sydney is popular destination among tourist same like Queensland and Melbourne and now we stop called it as main tourism activities place in Australia. The diseases like poultry flu and global terrorism continues the outside(a) tourist visiting to the Sydney. (Sydney City Information )Total 26.8 million international and domestic tourists visited to Sydney every year. Number of international visitors increa ses because of attractive offer by airlines during on and off season and tie up of tourism Australia with international airlines. Most of the tourist comes to visit Sydney are topical anesthetic nation from major cities of Australia. . The tourism Australia expected the tourist with different purpose give grow up to 40 million in 2030. The tourist who lives in Brisbane, Melbourne, Victoria and Perth which comes for small period of time consider as important target market. The international tourist who comes from UK, America, New Zealand, Japan and Asia mainly they are collective traveller. Every year 7.9 per cent Chinese visitors estimate to grow in Australia and will be 783,000 till the end of 2019. (Research, 2012) Recently increase in bout of tourists from India, China and South Korea which is emerging market for Australia.Sources of International Business Tourist (Research, 2012)This pie chart shows international travellers of different countries. We can see in pie chart th at approximately corporate travellers come through Asia and New Zealand for business purpose. Asia is most growing international market. Around 18% Asian visitors come to Sydney in recent age which are comparatively very high if we match with last five geezerhood statistics. China and India are two main countries from where most of the visitors visited Sydney. By doing almost research on target market and understanding their culture Tourism Australia can take competitive emolument of such market.Psychographic ApproachHotel Medina Grand Sydney is set(p) in one of most popular area of the Sydney. Most people choose Australia as their pass destination for living in Sydney. It has prosperous ethnic groups, excellent infrastructure, superb consumer choices and solid local and international corporate activities. Sydney today claims as Australias most leading Central Business District and most national and multinational industries chose to have their head office in Sydney which attr acts lots of business travellers. Sydney is perfect city for beach lovers, Bondi and Manly are the most famous beaches in Sydney. (Visitors Guide and Information ) Most attractive and uncrowned beaches are found on north and south of the Sydney. Hotel Medina gives beautiful view of the city. Because of hotel is situated in meat of the city its excellent opportunity for all the travellers for shopping with family and friends All kind of accommodation options are for sale at theMedina Grand Sydney hotelhave been designed to effect comfort and an atmosphere. Hotel is only 5 proceeding away from Cockle bay, movie theatres at door, Entertainment Centre and China Town just 10 minutes walking distance (Attraction Around Sydney , 2012). Hotel has big conference hall. Hotel apartments provide the perfect venue for residential training courses. In relations of Psychographic above products are available which target domestic and international business travellers and holiday travellers inclu ding honeymooners and families.Potential MarketsAfter analysing the above data and statistics specified in this paper about tourist market and segmentation, we can define about prospective target markets of Media grand Sydney.International and Domestic Business TouristConsumers who are finding gorgeous places with advance direct of service and sufficient comforts. This segment is proposed for tourists happy to pay quality prices for outstanding accommodations and service. Most present in main cities across the globe and located in historical areas. As we mention in the first section there are design of occupational deals happens in Sydney as city well-known for the reduce of business activities in Australia. so basically there are number of corporate people comes in the city. (Business Award 2012). Basically these business travellers seeks unique service and product with advanced trend of technology which offered by the Medina grand Sydney. As we know, being one of the best bra nds, Medina provides unique standard business services and product to the corporate travellers. This gives them chance of unique experience of accommodation as well as relaxing and peaceful environment from their busy work schedule. In adding to this, Medina grand has collaboration with reputed travel agencies which helps hotel to targeted business travellers. The report of Sydney Tourism reflects tourists from New Zealand, USA, Europe and Asia visiting to Sydney are improved by 26% recently. (Sydney Tourism News, 2011) Besides, most business people from New Zealand and Asia visit to business capital of Australia for the professional purpose.Medina Grand Sydney can offer following services and products to their international and domestic business markets occupant Manager24 hour receptionResident ManagerCovered heated swimming poolMini leave outGymnasiumUndercover putDry cleaning and laundry servicesSaunaIn-room Massage available through ReceptionDry cleaning and laundry servicesBa bysitting availablePantry servicesCuisine CourierUndercover parking(Hotel Facilities )Leisure TouristCurrently, its cost-effective for Medina Grand to target the business tourists. This segment was take uped by worse transactions in weak economy situations entirely indicates signs of recovery. Business travellers are generally at senior level management positions in their company. notwithstanding if they are not searching for the traditional feature of the city but they expect a suitable place. They are knowledgeable about the current market news and communicate minimum two languages. Maximum corporate travellers busy in hectic life and travel alone, so they need some peaceful atmosphere which they expect from Medina Grand Sydney. Medina Grand has also established superior offers such as SPA (Home Away From Home, 2012). These targets are senior citizen couples who expect a high class service honeymooners and somebody celebrating a special event. Sydney is a one of the major city in Australia. Medina Grand hotel is situated in the condense of the city and you can call it heart of the city which is near from all the attractive places in Sydney. Medina grand hotel is close to Sydney Town Hall, Darling Harbour. Area of attraction also includes Opera House in Sydney and Chinese Garden of Friendship. Medina Grand Sydney deals quality accommodation in one of the most entertainment district, Darling Harbour. Travellers facial expression for the perfect luxury and advance facilities will definitely like this hotel. whatsoever famous historical attractions such as Sydney Aquarium and Australian National nautical Museum are situated at a walking distance from the hotel. Famous charming commercials of the city, such as IMAX Theatre and Star City Casino are at a stones throw away. Diverse types of native animals can be spotted at the adjacent Sydney. Great location to allow a comminuted short walk to Market Street where all the great shopping can be done, China Town, and not too far to walk to The Rocks and banknote Quay. (Best Attractions) The hotel basically tries to attract stylish tourist by providing them glamorous product and superior facilities. Hotel also melt offs on local tourist market segment who flavour for interesting experience. Corporate travellers usually prefer luxury accommodation where they can appreciate speciality food with excellent value of service.Hotel Medina Grand can bring through following facilitiesDeluxe Rooms and honeymoon suitesHot water poolsMulti-cuisine RestaurantsHealth spaSaunaGymnasium centre(Holidays)New Market and Strategic ApproachResearch study shows that it is possible for Tourism Australia to attract new target potential market. They can attract more number of leisure and business travellers from Asia. (Basically concentrate on India, China and South Korea). According to studies it is analyse that new target market should be beneficial for tourism Australia. (Marketing in Asia , 2012)From last tw o years more number of tourist coming from China. Tourist from China saw surprising development in Sydney, with rapid increase of visitors. However Sydney saw supererogatory tourists from Korea and India by two per cent. Hence Medina Grand has chance to examine and attention Asian target market. Because of language difference, cultural differences between the countries, time consuming travel its very hard to find profit. Tourism Australia already spend heaps of money on marketing the destination in new target market and collaborate with travel agents to attract more travellers. To take over on this new market Medina Grand changes their policies and strategies for this market for e.g. presenting Chinese cuisine, multicultural cuisine in fine dining restaurants which open more choices for Asian customer. The most of the Asian Tourist make their booking through tour operator and most of the people book the air ticket through internet. Link up with more and more tour operators and arra nging neighbourhoodal events for tour operator in every area must beneficial for Tourism Australia. Advertisement through social networking sites like Facebook and twitter also helpful for positive marketing of the destination and hotel. fair game Market ProcessMaking concern of above data, Medina Grand implements its own target market procedure. It supports them to recognise the customer activities and their needs and demand.Medina Grand Sydney Target Market ProcessThe hotel Medina grand is in mid-maturity stage of product life cycle. To develop method of sustainability is essential at this phase to survive in competitive environment. Hence Medina Grand gives attention on retaining its competitive environment. Hotel sells unique product like health spa centre which is open all days of the week to target corporate and holiday travellers.Promotional StrategiesPromotion The hotel Medina Grand provides exotic facilities to attract high class traveller. They advertise themselves in wor ld travel magazine, traveller guide, yellow pages, star hotel magazines which helps to build brand image of the hotel. Medina Grand also publicise their property through online medium and social networking sites. They have linked up with hotel website to call forth themselves. Hotel also has review system for their hotel so that the traveller search online for booking and get to know the actual quality of standard through experiences of other travellers. excessively local newspapers, TV channels, radio stations plays important role to invite domestic tourist. This type of marketing affects consumer behaviour and help in growth strategy of the hotel.Delivery StrategyHotel Medina grant has excellent online reservation system. Hotel has tie up with many international airlines that already declared in previous description of this paper. To sum up they also have collaboration with tour operators, they have special training programme for tour operator. In that programme they first offer unload facilities of hotel to the operator and at the same time they teach them about uniqueness of the destination and hotel by giving attractive offers and knowing them key points about destinations and events. unblock holiday vouchers are provided for selling particular amount of rooms, commission is also delivered on every room. Marketing department always in touch with distributor by conferencing and mailing to know about new trends in market and current condition in the market. Marketing department has annually meeting with distributors in every regional area to maintain relationship with the distributors.GDocumentsPIHMSTourism assignmentdistribution.jpgSupply Structure in SydneyConsumer ProfilesWorldwide corporate TravellersAge Most of corporate travellers visiting to Sydney are aged among 28 to 50 years, while some travellers are among 50 to 65 years.Average visitors stay -Avg. stay per client is 3 nights.Ethnicity- European, New Zealander, Asian, American yearbook In come per year- Around $40,000 $50,000Necessities- Presentation hall and Board meeting rooms, Wi-Fi services troth- Majority of tourists selects to lunch and dinner at speciality restaurants. Some tourist visit to night club, surfing, whale watching, shoppingLocal corporate TravellersAge- Most of the corporate travellers age among 30 to 50 years, while some are among 50-63 years.Average visitors stay- Avg. shay per guest is 2.5 nights.Origin Business cities in Australia.Annual income per year Around $40,000 $45,000Participation- Around 50% of traveller lunch and dinner in dine dining restaurant. Some tourist visit to cinema, visiting families, networks and waterparks, etceteraHigh Class Stylish TravellersAge- 25 35 years.Sexual category 60% of male and 40% of pistillate visitors.Category higher class charters, head of departments, managers, air crew.Average visitors stay 4-5 daysPurpose of travel Presentation, Seminars, Business meeting, Conference and eventsYearly Income More than $50,000Participation Massage parlour, casino, wine testing and visiting famous places.Proposed StrategiesProduct StrategyMedina Grand is one of the finest 4 star hotels in Sydney functioning in a saturated market, they cannot imagine to rise their income by growing the number of guests. Additionally, the treats of the market are out of control and presently restricted by the professional target choice. Hence, Medina Grand must attention on growing expenses per night and per person by developed outstanding services and preserving its occupancy rate despite the cowling struggle and great choice of substitute product. To maintain standard of the hotel have facilities like family rooms, special premier studio room, cribs available, climate control and mini bar as matched to the competitors. (Medina Grand hotel, 2012) The prices of the hotel are always competitive and special discount for group booking and repeat business. Hotel provides pick and drop installation from airpo rt, car facility for nearby attractions which is good advantage for guests of Medina grand hotel. The hotel is situated in main area of Sydney and marketing of such facility certainly attract more number of tourist in their hotel. Multi-cuisine restaurant of the hotel is open in all days of week which offers excellent opportunity for tourist visiting the destination from different countries. Therefore they can relax themselves before settle down in the hotel room. The corporate travellers who came for business deals can discuss their business deals in restaurant without taking the visitors to their rooms. Thus, it will be convenient for guest if hotel restaurant is open for all night during all days of the week.Market Positioning StrategyCurrently, Medina Grand is positioned as one of the luxuries hotel situated in impressive area of Sydney. Number of increasing competitor in market, comparable positioning wants Medina Grand to redefine themself in front of targeted consumer. They c an do it in couple of ways. Mainly Medina Grand could attract more number of leisure travellers. In addition Medina Grand could select business travellers but who are looking for luxury. Luxury positioning must be profitable. But for luxury positioning guest will expect superior quality. This is way they will spend more. In conclusion we can say Medina Grand must be most appropriate property for international corporate tourists. When travellers from new region and different culture grow rapidly its difficult to apply old strategy and policies to understand their needs. Prepare for new plans is better idea to take advantage of such competitive market. Research shows Asian market is future potential market. Thus Medina Grand know requirement of Asian corporate sector and holiday market to maintain sustainability of the industry.Marketing Mix StrategyThe four Ps of marketing mix to attract travellers from Asian country because they are least affect by economic slowdown, Medina Grand Sy dney has to make special marketing strategy which is mentioned belowProduct They are changing their policies and strategy to concentration on new target market and new ethnic group. Hotel will have to improve certain modifications to their foods and amenities by seeing needs of Asian Travellers. For e.g. Presenting Chinese and Indian cuisine in the speciality restaurant. To satisfy need of satisfaction Medina Grand can start improvement in their accommodation. Its important for corporate traveller to cat sleep well to maintain busy schedule of next day. Medina Grand can renovate their bed with advance comfort facilities. Hotel can improve fitness services features by adding new machinery and equipment in fitness centre. Tie up with local corporate companies by giving discount help to increase revenue of the company. So the non-staying guest can use the facilities, thus will raise IHS business. Medina grand has to develop the facilities of fun. Train the staff by taking care of cult ural value of country of origin of the guest. This kind of service they will remember for long time and help in repeat business. For example, Medina grand appointing employee from Asia so that Asian travellers can feel the hotel as home away from home.Advertising Tourism Australia is currently in a situation to increase its advertising activities. The Medina Grand have to part in Press Release. Descent articles in popular newspapers which follows by corporate people. Invite press people on special events in the hotel. Participate in social awareness events. Publicise some admired magazines help to build the image of the hotel particularly when its person who reads are corporate people.ConclusionMarket strategyDomestic and international corporate travellers are our principle target market. Also need to growth our attention on countries like USA, UK, New Zealand, India, and China etc. which are our main source of income. Its better ignore the countries which are very challenging to m ake target so that can get more time to concentrate on main target market.Marketing mix strategyMedina Grand have to advertise powerfully local travel journals in China and India. 56 % of International Corporate tourists to Australia reached at Sydney International Airport with 40% of them coming from Asian nations. t. Asia market has the potential to provide good profits for the business.monetary value Medina Grand has higher room rates compare to other star properties in the market. According to strategy, increase in room rate can affect the business of the Medina Grand. By providing extra facilities hotel can increase the rate.Place It is important to advertise the hotel Medina grand on websites of airlines and tour operators. Application of search engine promotion policy is also significant, as most of internet sites visits arise through search engines. Hotel online bookings must be improved by application of this strategy.