Business to Business Marketing Assignment Example | Topics and Well Written Essays - 3000 words

Business to Business Marketing - Assignment ExampleThe company downstairs question Cloud Creative Solutions Ltd. is found to work more based on the tool of personal interchange while reaching the goods and services produced to the customers. former(a) than focusing on personal selling alone the company sack also render focus on a large number of otherwise market communication tools while marketing its different services conducted in the marketing sphere. The different marketing communication tools consist of both traditional office and also other sophisticated modalitys which depend on the use of internet and digital media. Traditional tools of marketing communication consists of advertising activities on a media skim over like use of magazines, newspapers and through other visual and audio modes like radio and television. Moreover advertisements made at various places through the use of billboards can also be used by the company. Cloud Creative Solutions can also market the range of services offered through pasting of advertisements on transport vehicles and in entertainment venues like cinema houses. Other forms of marketing communication tools used by retail companies are using different forms of signage both inside and distant the store to attract the attention of consumers. A move on the company can work to sponsor large number of events like sports, entertainment and other arts and crafts activities to benefactor gain the views of large number of people. This also helps in enhancing the social image of the company to the external world. The company can also focus on the coevals of events like trade shows wherein the consumers get the enlarged view of the different products and services marketed by the company from time to time. Cloud Creative Solutions can also farm huge customer hype through the rendering of discounts, promotional coupons, bonus and other price and economy packs to the consumers. The company can also engage in the generation of contests and other sweepstakes to encourage the consumers participate in such events in large numbers and thereby gain access and knowledge of the services rendered. thusly Cloud Creative Solutions can depend greatly on the above discussed marketing tools rather than depending greatly on public relations and personal selling to market the large sphere of marketing services. These marketing communication tools in total constitute the realm of promotional tools in the marketing activities of the company (Shimp, 2008, p.7-8). fleck analyzing the above marketing communication tools it can be inferred that the emergence of the internet would effectively help service marketing companies like Cloud Creative Solutions to gain the attention of large number of consumers both in local and international markets. Moreover through the help of internet marketing the companies can present to the customers salaried websites containing a large array of information pertaining to the different pr oducts and services rendered and thus helps the consumers to make effective choices. Again the internet is used as an effective marketing communication tool in that it helps in the spreading of marketing messages of the company to users spread along international boundaries in a highly faster mode than that of other traditional marketing tools depending on digital and printed media. Further the use of mobile communication is also considered as an effective mode for marketing communi